In a surprising move, Woolworths has introduced a gourmet twist on classic South African comfort foods, amagwinya/vetkoek and dombolo.
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For just R24.99, shoppers can now enjoy a ‘heat and eat’ version of these beloved dishes in convenient packs of four. According to Woolies, their amagwinya are crafted with stone-ground flour and are notably high in fibre.
The launch of these upscale versions of traditional favourites has set South African social media abuzz. TikTok users, including @molatelomakoro, have shared their thoughts, sparking both intrigue and debate about this culinary departure from tradition.
@molatelomakoro When i catch you woolies!!!! #fypシ #southafricantiktok #viral ♬ original sound – Sphokuhle.n
As Woolworths joins the celebration of Heritage Month, some are left pondering whether these gourmet renditions of cherished classics are a fitting tribute or a step too far. Whichever way you slice it, Woolworths has certainly added a new flavour to the conversation.
Written by Jules Keohane for Cape Town ETC.
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Feature Image: X / @khalipha_ntloko
