The days are growing longer and the sun has begun to warm our skin, it’s time to shake off the winter blues and embrace the vibrant energy of summer 2024. For a while, brat green was all the rage, but one colour is making a significant splash this season – butter yellow. A soft, creamy hue that exudes warmth, optimism, and a touch of nostalgia.
The hue has undeniable instant mood-boosting powers that can be attributed to reminding us of sunshine, flowers, smiley faces, and positivity. And this upcoming season, we’re adding a healthy dose of butter yellow to our wardrobes.
We’re melting for butter yellow
Butter yellow isn’t just a fleeting trend, it’s a timeless colour that brings a sense of joy and comfort. Evoking images of sun-kissed fields and fresh blooms, this shade is perfect for those looking to add a sunny disposition to their outfits. Designers and fashion enthusiasts have embraced this colour in their wardrobes, showcasing it in everything from flowing dresses to chic oversized blazers, proving its versatility and charm.
Styling butter yellow
Effortless dresses
A butter yellow sundress is a seasonal essential. Pair it with strappy sandals and chic sunglasses for a day out, or dress it up with a trendy heel for a night on the town.
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Layering pieces
Consider a lightweight butter yellow cardigan or oversized shirt. These pieces can brighten up any outfit, adding a cheerful layer to your summer ensembles.
Paired with a light wash denim and a plain white t-shirt for the perfect brunch with the ladies
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Accessories that pop
If you’re not ready to dive headfirst into this trend, start small. A butter yellow handbag, scarf, a pair of shoes or some sunnies can add just the right touch of brightness to your look.
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Mix and match
Butter yellow pairs beautifully with other colours. Try it with soft pastels for a romantic feel, or contrast it with deep navy, red or forest green for a more grounded look.
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The psychological impact of colour
Colour psychology suggests that yellow shades, including butter yellow, can evoke feelings of happiness and positivity. As we emerge from challenging times, incorporating this uplifting colour into our wardrobes can serve as a reminder to celebrate life’s simple pleasures.
Wearing butter yellow not only makes a fashion statement but also enhances your mood and confidence.
Fashion icons and style influencers
This summer, you’ll likely see fashion icons and influencers embracing butter yellow. From high-fashion runways to street style, it’s clear that this colour is capturing the hearts of many. Keep an eye on social media for styling inspiration; you’ll find creative ways to make this color your own, whether it’s through playful patterns, layered textures, or unexpected combinations.
Style tip: A monochromatic butter yellow suit moment will be hot this spring. Are you fashion daring enough to try it?
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Shop butter yellow
As the trend gains momentum, many brands are rolling out their summer collections featuring this sunny hue. Whether you’re shopping online or exploring local boutiques, you’ll find an array of butter yellow options to suit your style and budget.
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Featured Image: @_styledbychloe_/Instagram
