After nearly three decades at the helm of Versace, Donatella Versace is stepping down as creative director, marking the end of an era for the Italian fashion house founded by her late brother, Gianni Versace.
ALSO SEE: Naomi Campbell hails Thebe Magugu as a visionary shaping global fashion
The announcement, made on Thursday, confirms that Miu Miu’s design director, Dario Vitale, will take over as chief creative officer from 1 April. While the shift signals a major transformation for the brand, some industry insiders believe it could also pave the way for an acquisition by Prada, which already owns Miu Miu.
A changing of the guard
Versace, renowned for its opulent, bold designs and signature Medusa logo, has been a family-driven brand since its inception in 1978. Donatella, who turns 70 in May, has been the driving force behind the label’s evolution since taking over after Gianni’s tragic murder in 1997.
Reflecting on her tenure, she shared, “It has been the greatest honour of my life to carry on my brother Gianni’s legacy. He was the true genius, but I hope I have some of his spirit and tenacity.”
While she steps away from the creative reins, Donatella will remain an integral part of the company as its chief brand ambassador, continuing to champion its vision and heritage.
View this post on Instagram
The future of Versace under Vitale
Dario Vitale, an emerging yet respected name in luxury fashion, has made waves at Miu Miu, where he oversaw an impressive 93% retail growth last year. His appointment suggests a bold new direction for Versace as the brand looks to regain its competitive edge in a challenging luxury market.
“Versace has a unique heritage that has shaped the history of fashion,” Vitale said. “I am honoured to be part of its next chapter.”
Despite its storied legacy, Versace has faced challenges under its parent company, Capri Holdings, which also owns Jimmy Choo and Michael Kors. The brand saw a 15% sales decline in its most recent quarter, fuelling speculation that Prada is in advanced talks to acquire it for nearly €1.5 billion (£1.28 billion).
The need for reinvention
Fashion analysts see the leadership change as a strategic move to inject fresh creativity into the brand. Luca Solca, an analyst at Bernstein, noted, “Even the best designers—like all artists—can become predictable over time. And predictability isn’t enough in a market that thrives on newness and excitement.”
Versace has always been a house synonymous with glamour, daring designs, and celebrity influence. Some of its most unforgettable moments, such as Jennifer Lopez’s iconic jungle dress at the 2000 Grammy Awards, were a testament to Donatella’s ability to merge fashion with pop culture.
As she transitions into her new role, Donatella will focus on philanthropic initiatives and brand advocacy, ensuring Versace remains as influential as ever.
With 230 boutiques worldwide and an expanding portfolio that includes hotels and homeware, the next era of Versace is poised to be one of transformation—one that honours its past while embracing a future of innovation.
ALSO SEE:
Featured Image: Getty
