Trends come and go, and there seemed to be a whirlwind of them in 2024. Some fashion and beauty trends, however, should firmly stay in 2024. From impractical aesthetics to ethically questionable practices, here are the trends we’re happy to say goodbye to—and why.
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1. Medical-grade skincare hype
The term “medical-grade” became a buzzword in 2024, but it’s time to see it for what it is: a marketing gimmick. As Dr. Anjali Mahto, consultant dermatologist at Self London, points out, “Medical-grade” often implies higher concentrations of active ingredients, but it lacks regulatory or medical significance. Instead of chasing labels, focus on scientifically backed ingredients and formulations—often found in over-the-counter products—to give your skin the care it truly needs.
2. “Botox in a bottle” promises
With the rise of peptides like Argireline, many brands claimed to deliver Botox-like results in a jar. The truth? Topical products cannot mimic Botox, which works by temporarily paralyzing muscles. Instead of buying into the “Botox in a Bottle” hype, invest in products that provide realistic benefits, such as hydration and improved texture, and leave the muscle-freezing to the professionals.
3. Mini bubble skirts
While playful and nostalgic, mini bubble skirts had a fleeting moment in 2024 that’s best left in the past. Often purchased from fast fashion brands, these skirts lacked sustainability and versatility. As we embrace a more conscious approach to fashion, it’s time to focus on timeless pieces that work for multiple occasions.
4. DIY sunscreen
A TikTok-fueled trend, homemade sunscreen was not only ineffective but dangerous. Sunscreen formulations require precise science to ensure reliable protection against UV rays. Influencers advocating for DIY solutions risked encouraging unsafe practices. In 2025, let’s pledge to trust the experts and invest in dermatologically tested sun protection.
5. Repackaged cultural aesthetics
From “Scandinavian shawls” mislabeling South Asian dupattas to “sticky bangs” being rebranded edges, 2024 was rife with cultural misappropriation. These practices undermine the rich histories behind traditional styles. Moving forward, let’s celebrate cultural aesthetics authentically and credit their origins rather than repackaging them for fleeting online fame.
6. Mesh ballet slippers
Sheer ballet flats may have looked delicate and dreamy on Instagram, but they were wildly impractical for everyday wear—especially in urban environments. The combination of questionable durability and fast fashion’s influence made these shoes a trend we’re leaving behind. Instead, opt for footwear that marries style and substance.
7. “Clean girl” makeup
The “clean girl” aesthetic gained popularity as a minimalist, polished look, but it often came with problematic undertones. Beauty trends should empower self-expression, not box people into narrow definitions of what’s considered “clean” or “in.” In 2025, let’s prioritize inclusive and individualistic approaches to makeup.
8. Obsessive influencer mimicking
Social media has blurred the lines between inspiration and conformity. Trends like the “Sofia Richie dance” or specific fashion items popularized by influencers often created pressure to conform. Personal style is about individuality, not replicating every move of a trending creator. In the new year, let’s focus on authenticity and what feels right for us.
9. Unnecessary brand collaborations
From questionable partnerships like Skims x Dolce & Gabbana to overhyped influencer campaigns, 2024 was filled with collabs that felt more like cash grabs than creative ventures. As we move into 2025, we’re hoping for collaborations that prioritize innovation, quality, and ethics over pure profit.
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Featured Image: Pexels
