Fashion Brands Making Significant Efforts To Help During COVID-19
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Fashion Brands Making Significant Efforts To Help During COVID-19

written by Thato Pule April 23, 2020
Fashion Brands Making Significant Efforts To Help During COVID-19

Staying at home and applying good personal hygiene have been some the necessary precautions governments from from across the globe had to emphasise to combat the spread of Covid-19. However, the reality of lockdown has affected many businesses. But while we’re living in trying times, fashion brands have been some of the first to step up and help…

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Here are some of the fashion brands making an impact during COVID-19

Polo South Africa

Polo South Africa has donated 250 000 preventative face masks to the City of Cape Town. The cotton fabric masks are to be distributed to commuters and essential services across the country. The fashion brand has set a team in their shirt factory in Atlantis and the factory will continue with production until the pledge has been met and masks have been delivered to most parts across the country.

H&M

As the Covid-19 pandemic evolves, the H&M foundation donated $500 000 to The Convid-19 Solidarity response fund, initiated on March 13th.

“We are all experiencing an extraordinary situation which requires as many as possible to get involved to enable response efforts. The H&M Foundation’s contribution will be used to protect vulnerable patients and health workers in the front line through the establishment of intensive care units and access to protective equipment. We encourage everyone that want to help to get involved,” said Diana Amini, Global Manager, H&M Foundation.

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Right now we're facing a situation that no one could really prepare for. In these times of uncertainty we’re following the advice from government and local authorities. We're adapting to ever-changing situations, and are truly grateful to have fantastic teams collaborating to support our customers, colleagues and partners all around the world. In response to the prevention and control of the disease outbreak, we have already, or will shortly, close many of our stores. In stores that remain open or are re-opened, we’re prepared to respond quickly to any emerging situation. We’d also like to share the good news that the non-profit @hmfoundation has donated 500,000 USD to the World Health Organization to help prevent the spread of this pandemic. Please stay safe and take care of one another, wherever you are. H&M

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Mango

Mango strongly believes that sticking together during these trying times is key. They took the initiative to help combat the spread of the virus and donated 2 million masks to hospitals in Spain.

LVMH

The French luxury corporation is expending their production services of perfume and clothing brands to donate several hundred thousand bottles of hydro-alcoholic sanitising gel at the ICR factory in Lodi, Italy. Louis Vuitton France are to produce hundreds of thousands of non-surgical face masks.

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Ralph Lauren

The Ralph Lauren corporate foundation committed to USD 10 million to Covid-19 relief. Part of the donation will go towards the Vogue/CFDA fund for Small Fashion Businesses. The American brand will also produce USD 250 000 each for masks and hospital gowns.

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Now more than ever, supporting each other in this time of need has become our mission. As we face this global challenge together, the Ralph Lauren Corporate Foundation is committing $10 million to help our teams and communities around the world. These funds will: Provide financial grants through the Emergency Assistance Foundation for Ralph Lauren colleagues facing special circumstances like medical, eldercare or childcare needs; Contribute to the World Health Organization COVID-19 Solidarity Response Fund, a global effort supporting countries to prevent, detect, and respond to the pandemic; Build on our 20-year commitment to cancer care through our Pink Pony Fund by supporting our long-standing network of international cancer institutions that are caring for people with cancer who are especially vulnerable at this time; and Commit an inaugural gift to the Council of Fashion Designers of America (CFDA) / Vogue Fashion Fund for COVID-19 relief to support the American fashion community impacted by the pandemic. As we face this challenge as a global community, our hope is to continue to be the beacon of optimism and unity that Ralph Lauren and our brands have always been to the world.

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By Fashion Assistant Thato Pule

 

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Thato Pule

Thato is a multifaceted creative. An entertainment technology graduate who majored in costume design and make-up artistry and is now the fashion and digital intern at Woman&Home magazine. Her keen eye for detail and flair for fashion has professed her a stylist.

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