Local singer and international superstar, Tyla has announced her first fashion campaign is with Gap. Tyla is known for her sense of individuality and this campaign is no different as the Grammy-Award winner’s collection is called “Linen Moves” incorporates her signature Y2K-inspired style. When you think of Tyla’s collection, think flowy, free and fresh.
Image credit: @gap / Instagram
The Water singer joins many international names as collaborators with the brand, with the likes of Madonna, Missy Elliott, Kanye West, John Legend, SZA, Alanis Morisette to name but a few. She is, however, the first South African to collaborate with the brand.
According to Gap, Tyla’s collection is “celebrating the moves that unite us with Jungle’s worldwide hit “Back On 74” re-imagined with Tyla.”
WATCH the ad for Tyla’s “Linen Moves” campaign here:
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What I love the most about this campaign – apart from Tyla putting South Africa on the map, yet again! – is the linen. Linen is so timeless and over the past year or so, it has become a newfound obsession of mine. For a while, linens were more popular with more mature women, but Tyla is bringing a youthful edge to the fabric.
Image credit: @gap / Instagram
Linen is classic and people of all genders, ages, shapes and sizes can look and feel their absolute best in it! It is lightweight and breathable for those hot summer days and with the right layers, it could be your best friend in winter too. As a bigger woman, I love the freedom that linen affords me versus that of other fabrics – yes, I’m looking at you, denim.
Linen is light and you can dress it up like Tyla did with a sexier take or you can wear it modestly and completely cover your body in linen from head to toe.
In true Tyla style, the point is to be yourself and express yourself in the way that best suits you.
Shop Tyla’s collection with Gap here.
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Feature image: @gap / Instagram
